You want more clients.
More high-ticket deals.
More money in the bank.
Yet, here’s the problem…
Most businesses are terrible at outreach.
They send weak, templated emails.
They treat LinkedIn like a job board.
And they wonder why their inbox looks like a ghost town.
Not you.
Not after today.
Because we’re about to break down a cold outreach system that actually works—one that’s built for elite businesses, designed to land you serious clients, not just “interested leads.”
Let’s go!
Why Cold Outreach Still Dominates in 2025
Some people say cold outreach is “dead.”
Reality check: those people suck at sales.
Cold outreach is alive and killing it—if you do it right.
The trick?
It’s not just about volume—it’s about precision.
Here’s why cold email and LinkedIn outreach are essential for B2B sales:
Direct & Scalable – Unlike ads, you can instantly reach decision-makers without burning ad spend.
Predictable Growth – Once you nail your messaging and targeting, you control how many leads you get.
High ROI – A single well-crafted cold email can land you a $10K+ contract.
But let’s be real—most cold outreach sucks.
It’s spammy, generic, and gets ignored.
Let’s fix that.
Step 1: The Cold Email Formula That Gets Replies
Forget about those dry, robotic email templates.
Here’s the formula that gets real responses:
Subject Line: Make It Impossible to Ignore
Keep it short (4-6 words).
Create curiosity or a pattern interrupt.
Example:
❌ Bad: “Increase Your Revenue by 30%” → Sounds like spam.
✅ Good: “Saw [Company Name]’s Growth – Quick Q?”
Pro Tip: If it looks like a sales email, it dies in the inbox.
2. Opening Line: Show You’re Not a Random Nobody
This is where 99% of emails fail.
If you sound like a sales pitch, you’re ignored.
Personalized first sentence – Reference something about them (a post, their company, an interview, etc.).
Make it about them, NOT you.
Example:
❌ “Hi, I’m John, a marketing expert who helps businesses like yours…” → Delete.
✅ “Hey [First Name], saw your post about [topic]. That strategy is sharp—curious, what made you choose that angle?”
3. The Pitch: Offer Real Value in One Sentence
Nobody cares about your services.
They care about what’s in it for them.
Don’t sell a service, sell a result.
Example:
Bad: “We offer SEO services that increase traffic.”
Good: “We helped [competitor] boost inbound leads by 47%—without running ads.”
Formula:
“I help [type of business] achieve [specific result] without [common pain point].”
4. Call-to-Action: Keep It Stupidly Simple
Don’t ask for a call right away.
Get micro-commitments first.
“Worth a quick chat?” (Too vague = ignored.)
Better: “Would you be open to a 7-minute call Thursday at 3PM, or would next week work better?”
Step 2: The LinkedIn Play That Warms Up Cold Prospects
Cold email is powerful.
But when you combine it with LinkedIn, it’s deadly.
Here’s how to use LinkedIn before sending your cold email:
1. Engage First, Pitch Later
Before reaching out, get on their radar:
✅ Like & comment on 2-3 of their posts over a week.
✅ Send a connection request with a personal note (not a pitch).
Example:
“Hey [First Name], saw your post on [topic]—killer insights. Would love to connect!”
2. DM First, Email Second
Once they accept, slide into the DMs with a soft intro.
❌ Bad: “Hey [First Name], I offer lead generation services. Let’s chat!” → Blocked.
✅ Good: “Hey [First Name], curious—how are you currently getting leads for [company]?” → Starts a real convo.
Once they reply, THEN drop your email.
Step 3: Follow Up Like a Pro
80% of deals happen after multiple touchpoints.
Most people quit after one email.
You’re not most people.
Follow up 3-5 times over 2-3 weeks.
Each follow-up should add value (case study, quick insight, or relevant article).
Follow-Up Example:
“Hey [First Name], saw this [case study/stat] and thought of [their company]. Curious—does this align with what you’re seeing?”
The 7-Day Cold Outreach Plan
Want results fast?
Follow this simple execution plan:
Day 1-2: LinkedIn Warm-Up
Connect & engage with 15-20 ideal clients.
Drop non-pitch DMs to 5-7 people.
Day 3: Cold Email Blast
Send 20-30 personalized cold emails.
Make every email hyper-relevant.
Day 4-5: Follow-Ups
Follow up with non-responders (LinkedIn + email).
Share a quick insight or case study.
Day 6-7: Book Calls & Close
Push hot leads to a call.
If they’re on the fence, ask:
“Would it make sense to hop on a quick call to explore this further?”
Why This Works
Most outreach is lazy and gets ignored.
Elite businesses win because they make outreach:
✅ Personal
✅ Short & to the point
✅ Focused on the prospect’s needs
If you follow this, you’ll land more clients in the next 7 days than most do in a month.
With good energy,
scaleKing (Jacques and André Leonard) 👑